Because of his good looks and kind personality, he is extremely popular among both genders, especially the girls, much to envy of some boys in the school. Not only he is popular but well-liked by most girls in the school due to his friendly nature. This is confirmed by many admiring girls surrounding and cheering him, not to mention in some occasions try to impress him, as seen in Minami Sagami, Yumiko and Iroha. Girls frequently blush in his presence and when they engage in a conversation with him.
Most of the girls were either his years or junior. Some girls also made passes or confession to him in times of the rumors
Hayato's father is a lawyer and his mother is a doctor. So far, they are not officially introduced to the audience. His maternal grandfather is a family doctor to his father. He seems to have a close relationship with his parents. During the summer camp arc, he mentioned that both of them gave him a lift to Chiba Village sumer camp. Yukino never heard of Hayato going against his family. His career path choice is more or less affected by his relationship with his parents.
Hayato is known to have good relationship with Yukinoshita family. His father is the legal advisor for Mr Yukinoshita. Their families are mentioned to have a feast together during New Year and Christmas. According to Yukino her mother wishes to have a long lasting relationship with Hayama which she believes will affect Hayato's carrer choice since there are more than one way in continuing the family relation than work, to which Hachiman concludes as marriage.
Mrs. Yukinoshita was shown to address Hayato by his first name and formally she apologise to him, for making him wait for the feast.She statest that she doesn't known any other classmate of Yukino other than Hayato while meeting Yui & Hachiman (didn't properly gets to introduced).
Yukino's seemingly cold and curt demeanour towards him that shows she hasn't been able to forgive him.What ever the reason that are yet to be known, they kept their distance with Yukino being bitter towards him.During their middle school education, there are hints of rumors of them being a couple, spread throughout school. Thus, their friendship was greatly affected to which Haruno conforms that they been in the situation before.Yukino also said that there were similar situation, but not as bad as before.This history is again repeated in high school much to Hayato's dismay.Hayato somehow submerged the rumors by his own doings.
They finally reconcile at Hayato's victory party for the marathon but their distance still remains the same. Hayama also noticed Yukino's change of not following her older sister path and still not satisfied with the rate of change.In episode 12 of season 2, Haruno mentions that Yukino once gave valentine chocolate to Hayato, but he added that she gave it to both himself and Haruno.Even though they know each other for a long time they address each other by their last name. But in Episode 10 of season 2 (adapted version of Volume 10) Hayato addressed Yukino by her first name but later brushed it off which hints that they may have called each other by their first name in the past
CliqueEditHIs friends/Clique are Kakeru Tobe, Ōoka, and Yamato. Along with them, his clique includes Yumiko Miura, Yui Yuigahama, Hina Ebina. He is also friendly with everyone outside his clique.Inspite of this closeness to them, he acts as his image of everyone's Hayama Hayato to them.Most of them are of sports club
Hayama also deeply cares about his friends and also tried his hand in preventing his clique from breaking down during the field trip, though his efforts were fruitless, as he can't stand in support of either side in times of Tobe attempt to confess to Hina.
His clique is mentioned to be most popular and dominating throughout the school, especially in Class 2F. They often hangout together and chat in free times. His clique contributed to both class play and ending ceremony in times of cultural festival. In athletic festival most of the members( with the exception of Yui was in Team White)
But however Hachiman suspects that they only appears to be close outside and not that of it to be appears. Hayato mentions to Hachiman that that the clique is all he have now and want to be like this. His clique dominate the class and even the school which Hachiman calls the top castle.However Hachiman direclty accused to Hayato that his clique is a superfecial But Hayato didn't feel like that.
Yumiko shows great jealousy towards every girl who approches Hayato which is shown on the double date incident with Kaori. Yumiko also greatly disturbed by the rumors revolving around Hayato and Yukino. Despite being close in their clique, there are topics which Yumiko cannot ask or Hayato refuses to answer in his own way like his plan's for christmas, future career path etc.
Yumiko also blend to Hayato's word and is noted by Hachiman that both Hayato and Yumiko have normal conversation compare to any other male with Yumiko. Yumiko also can't stand anyone badmouthing Hayato which lead to the hostile behaviour towards Yukino in chiba summer camp and also against Saki in times of Tokyo visit. Yumiko tries her hand in getting close to Hayato. Yumiko also tried her hand in presenting Valentine chocolate to Hayato through the help of service club
Both of them call each other by first name. But Hachiman accuses Hayato of using Yumiko to avoid other girls in an attempt to provoke him which is still un answered by Hayato.
Nothing much about their interaction is shown onscreen to the audience. But there are hints of Hina requesting Hayato's help in stopping Tobe from confesssing. There are also hints of Hina aware of Hayato's social face which is shown in Hina's visit to service club the third time, to enquire about Hayato's career choice.
Hayato and yui call each other by first name basis. Both of them view each other on good light. Hayato also went with Yui's request to help with Taish's request. Both of them have similar characterstic traits.
Soubu High SchoolEdit
Hayato maintains his face value towards everyone in his school including his clique with the exception of Hachiman HikigayaEpisode 10 of season 2 (adapted from Volume 9) she even confessed to Hayama in the destineyland before the fire castle in times of fireworks but was rejected. Hayato mentions to Hachiman that he was happy about her feelings for him, but suspects that it was meant for someone else. However, even after the rejection, Hayama and Isshiki are of good terms to each other
Hayato also mentions Saika to be popular with girls, equal to him.
Due to his own mistakes in the past and his inability to make a difference in crucial moments, he begins to feel inferior to Hachiman because of the ability Hachiman has to change the people around him. Compared to all of his comrades, Hayama Hayato is very open to show his own personality whenever he talks privately with Hachiman because he admitted that Hachiman is same as him even though Hachiman himself rejects this idea.Hayato also showed his cold side to Hachiman which is mentioned to be rare.
Yukino describes Hachiman as an antithesis of Hayama. Both Hayama and Hachiman often team-up. They were almost paired together for Hina Ebina's yaoi play during the cultural festival, much to their dismay, but in the end, Hayato did the "yaoi play" with Totsuka. However Hayama may not be who he seems as he constantly implies to Hachiman "I'm not what you think."
They even went out on a double date with Orimoto and Nakamachi to which Hachiman refuse to come claiming that he wasn't invited. But Hachiman was forced to come by Hayama through Haruno. After seeing kaori belittling Hachiman, Hayama coldly stated that Hachiman is more than a guy then they make him out to be and they shouldn't run their mouth as they like. He also added that Hachiman get along with girls who are more lovely and better than they are.
Like all other female in her school, Minami also intereseted in Hayato which is obvious throughout the series. Sagami tries her hand in appealing to Hayato. But Hayato seen through her innocent facade, which can be seen in the light novel by his hidden meanings along his lines of words to sagami which is read by Hachiman.
It should be noted that Hayato only followed Tobe's recommendation of Minami and not directly recommend her. Again Hayato recommended her to the athletic festival planing committee only after witnessing Yukino, Yui, Shiro meguri 's constant persuation to sagami to take up the role.
Even though Hayato doen't view Minami in good light , he didn't show it in the face value and always act in good nature towards her and he also stood up against Hachiman in force for his harsh words against Minami
AcquitanceEditEpisode 4 of season 2 that they exchanged contact and were texting each other that ended up, making plans to go out on a double date.Hayama was also aware that she was the girl whom Hachiman liked in the past and express his suprise to him.
Hayama showed his cold side to Kaori and her friend for belittling Hachiman and told them not to judge a book by its cover.They ended in bad terms and wasn't informed of any furter contacts or texting. In light novel Kaori expresss her difficulty to Hachiman in seeing Hayama again.It is likely that they never texted after that incident.
She is a friend of Kaori and was intrested in Hayama.There was no details of exchange of contacts between her and Hayama but she also went on the double date where she tried her best to appeal to him.By the end of the double date, she also moved in rather dissappointing expression of witnessing Hayama's cold side